Presented by Anthony Villa, Founder of Launch Experiments.
Many B2B businesses making over £1M a year are sales-driven and view marketing as a secondary function—often reducing it to social media posts and brand visuals rather than a revenue-driving engine.
However, studies show that marketing can contribute at least 25% to the sales pipeline, especially in SME markets. Learn the foundations of data-driven marketing and how to transform marketing from an afterthought into a key part of your revenue strategy.
You'll learn:
- How marketing impacts the sales pipeline and why leadership buy-in is crucial.
- The marketing funnel—what it is and how to diagnose weak points.
- The key metrics and tools you need to measure marketing's contribution.
- Practical steps to fix broken areas in your funnel—from generating traffic to improving lead quality.
By the end of this session, you'll have a clear roadmap to track, measure, and optimize your marketing efforts for 2025 and beyond.
